Formula Fashion

Fashion

racing fashion

From the early days of F1, it was obvious that with money and fast cars, fashion also had to come along. Top drivers have always been sponsored by high-end brands and companies so it’s not a shock to see our modern drivers wearing Rolex watches

Many drivers loved the fabulous side of being a race car driver and expressed themselves through fashion. In the early days, Michael Schumacher was always camera-ready with his outfits and they are still considered iconic.

This may contain: a man walking down the street with a helmet in his hand and sunglasses on his head
This may contain: three men in red racing suits sitting on a race car

Today, we have drivers like Lewis Hamilton push the limits of fashion every time they enter the paddock. Brands rush to sponsor drivers in hopes their product is seen. As we enter modern days the racing aesthetic is ever-growing and brands are now pushing products out to the fans!